PRIVACY POLICY

Privacy Policy

Last Updated: [October 26, 2025]

Your privacy is important to Lover Girl Cosmetics (“Lover Girl,” “we,” “our,” or “us”). Lover Girl Cosmetics is a compassionate beauty brand specializing in cruelty-free, vegan, and inclusive cosmetics designed to empower women and young girls to feel beautiful, confident, and cared for.

This website, www.lovergirlcosmetics.com, is operated by Lucid Holdings Company (“Lucid Holdings”), our parent company, located in Los Angeles, California, United States.

This Privacy Policy (“Policy”) describes how we collect, use, disclose, and protect your personal information when you:

Visit or use our website or mobile applications;
Purchase our products directly from our site.
Register for our newsletters, loyalty, or rewards programs;
Interact with us through social media, advertising, or third-party content;
Participate in contests, surveys, or events; or
Communicate with our customer service team or otherwise engage with us (collectively, the “Services”).

This Policy also explains your rights and choices regarding your personal information and how you can contact us with questions or concerns.

1. What Information We Collect

The personal information we collect about you falls into the following categories:

Information You Provide Directly

When you engage with Lover Girl Cosmetics, we may collect information such as:

Identifiers: name, alias, postal address, email, phone number, and account login details.
Payment Information: credit/debit card details, billing, and shipping addresses.
Profile Details: age, date of birth, gender, and preferences.
Photos & User Content: images you upload, reviews, testimonials, or social media posts tagging our brand.
Employment Information: if you apply for a position or collaboration with Lover Girl Cosmetics.

Information Collected Automatically

We and our service providers may automatically collect information through cookies, pixels, and analytics tools such as Google Analytics. This may include:

Device Data: IP address, browser type, operating system, and device identifiers.
Usage Data: pages visited, time spent, and navigation patterns.
Geolocation Data: approximate location based on your IP address.

For details, see our Cookie Policy available on our website.

Information From Third Parties

We may receive information about you from:

Social Media Platforms (e.g., if you interact with our Instagram or TikTok pages).
Retail Partners or Event Sponsors who help us host promotions or sales.
Analytics and Advertising Partners who help us better understand user trends and preferences.

2. How We Use Your Information

We use your personal information to:

Provide and deliver products you purchase and manage your account.
Process payments and send order confirmations.
Communicate with you, including responding to inquiries or providing support.
Send marketing and promotional materials (if you opt in).
Personalize your shopping experience through product recommendations and targeted offers.
Improve our Services, website functionality, and product offerings.
Ensure compliance with legal obligations and prevent fraud.
Recruit and evaluate potential employees, models, or brand ambassadors.

We may also use aggregated or anonymized information for research, analytics, and brand development.

3. Legal Basis for Processing (Where Applicable)

Depending on your jurisdiction, we rely on one or more of the following lawful bases to process your information:

To fulfill a contract (e.g., processing your order).
With your consent (e.g., for email marketing).
To comply with legal obligations.
For our legitimate interests, including improving customer experiences and securing our platform.

4. How We Share Your Information

We may share your information with:

Affiliates and Subsidiaries within Lucid Holdings Company for operational and administrative purposes.
Service Providers who perform services on our behalf, such as payment processors, IT hosting, shipping carriers, and marketing agencies.
Advertising Partners for targeted or interest-based advertising (where legally permitted).
Legal or Regulatory Authorities when required by law.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
With Your Consent: In any other case where you have permitted us to share your information.

We do not sell personal information for monetary value.

5. Your Rights and Choices

Depending on where you live, you may have certain rights over your personal information, including:

Access: Request a copy of the information we hold about you.
Correction: Ask us to update or correct inaccurate data.
Deletion Request: We request that you delete your information, subject to any applicable legal exceptions.
Opt-Out of Marketing: You may unsubscribe from emails or texts at any time by following the “unsubscribe” link or texting “STOP.”
Data Portability: Request a copy of your data in a machine-readable format.

To exercise your rights, contact us at privacy@lovergirlcosmetics.com.

6. Cookies and Tracking

We use cookies and similar technologies to personalize your browsing experience, analyze site traffic, and deliver targeted advertising. You can manage or disable cookies in your browser settings. For more details, visit our Cookie Policy.

7. Third-Party Links and Social Media

Our website may include links to third-party websites or social media platforms (e.g., Instagram, Facebook, TikTok). We are not responsible for the privacy practices or content of these sites. Please review their respective privacy policies.

If you sign in or interact with us through social media, we may receive information from those platforms as permitted by their terms and your privacy settings.

8. Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfill our legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we securely delete or anonymize your information.

9. Security

We take your privacy seriously and implement technical and organizational safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no electronic transmission is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our website is intended for individuals aged 13 and older. We do not knowingly collect information from children under 13. If we discover such data, we will promptly delete it.

11. California Privacy Rights (CCPA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and CPRA:

Know: What personal information we collect, use, and share.
Delete: Request deletion of your personal information.
Opt-Out: You may opt out of the sale or sharing of personal data (we do not sell data for profit).
Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a request, please email privacy@lovergirlcosmetics.com with “CCPA Request” in the subject line.

12. International Users

Our website and Services are operated in the United States. If you access our website from outside the U.S., you acknowledge that your information may be transferred to and processed in the United States where data protection laws may differ from those in your country.

13. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices or applicable laws. Updates will be posted on this page with a revised “Last Updated” date. If we make material changes, we will notify you by email or a prominent website notice.

14. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or your personal data, please contact us:

Lover Girl Cosmetics
Attn: Privacy Officer
c/o Lucid Holdings Company
Los Angeles, California, USA
📧 Email: privacy@lovergirlcosmetics.com

PO BOX 207 Palos Verdes Estates CA 90274